AI & AutomationRAG vs. Fine-Tuning: Which Approach Is Right for Your AI Project?
You want your AI to know about your company, your products, your data. The base model doesn’t have this information.…
Read
Blog
WORTH DOING.
WORTH DOING.
WORTH SKIPPING.
Practical writing on websites, software, SEO and AI. What actually pays back for a business, and what only sounds good.
Product StrategyHow Small Teams Ship Faster Than Large Ones
Instagram launched with 13 employees. WhatsApp reached 450 million users with 55 engineers. Basecamp has operated profitably for 20+ years…
Read
AI & AutomationAI for Small Business — Where It Actually Pays Back (And Where It Just Burns Money)
The pitch is everywhere: AI will revolutionise your small business. Cut costs in half. 10x your output. Replace half your…
Read
Web ApplicationsThe Real Cost of Technical Debt (And How to Prevent It)
Technical debt is the silent killer of software products. It doesn’t crash your server or break your UI. It just…
Read
SEOThe SEO Checklist for New Website Launches
You’ve spent weeks or months building a beautiful new website. The design is sharp, the copy is dialed, the development…
Read
Product StrategyHow to Scope a Product Build Without Losing Your Mind (or Budget)
The number one reason software projects go over budget isn’t bad engineering. It’s bad scoping. When you don’t know what…
Read
AI & AutomationAI in Production: What Nobody Tells You About Deploying LLMs
The demo works perfectly. You show the board a ChatGPT-style interface answering questions about your data, and everyone is excited.…
Read
Product StrategyMVP vs. MLP: Why Your First Version Needs to Be Lovable, Not Just Viable
The Minimum Viable Product changed how startups build software. Ship something small, test it, iterate. The idea was simple and…
Read
WebsitesWhy Your Website Is Slow (And How to Fix It in a Weekend)
A one-second delay in page load time reduces conversions by 7%. A three-second load time causes 53% of mobile users…
Read