Technical SEO
Indexing, sitemap, robots.txt, canonicals, redirects, 404s, duplicates, URL structure and other crawl signals.
Web & SEO Audit
Do you know what your website is really costing you?
We analyse your website, Google visibility, technical SEO, content, performance and user journey — and show you what is worth fixing first.
No generic SEO score and no hundreds of items without context. You get a clear view of problems, opportunities and priorities that make business sense.
Clear priorities
Business context
Actionable report
01 / The problem
A website can look fine and still lose opportunities.
Problems that reduce visibility or enquiries are often not obvious at first glance. The site can be online, the form can work and the content can look tidy — while Google indexes the wrong URLs, important services lack a strong page, mobile users drop off before contact, or analytics never measures what matters.
The audit connects technical findings to business impact. You do not only get a list of errors — you get answers to three questions: what is wrong, how important it is, and what to do first.
02 / Who it is for
When an audit makes the most sense
- The site has been live for years and you are unsure how healthy it still is technically and for SEO.
- You invest in ads or content but do not know where users drop off.
- Competitors are more visible on Google for services you also offer.
- You are planning a redesign and want to know what actually needs changing before you invest.
- You have multiple locations, languages or a large set of services and content.
- Google shows old, wrong or unexpected pages.
- You want an independent assessment before deciding what to fix and who should do it.
03 / Scope
One audit. The full picture.
Automated tools are part of the process, but they are not the deliverable. We review findings manually, filter them and place them in the context of your business.
Google & search results
What Google actually shows for your brand and services: titles, descriptions, old or unexpected URLs, branded results and unused opportunities.
On-page SEO & content
Titles, page structure, search intent, internal links, service-page quality, missing content and SEO opportunities.
Local SEO
Google Business Profile, locations, contact data, local landing pages, reviews and signals for near-me and city searches.
UX & conversions
Navigation, CTAs, forms, booking, mobile experience, trust and friction that can reduce calls, enquiries or bookings.
Performance
Speed, mobile performance, Core Web Vitals, images, JS/CSS weight, caching and technical blockers.
Analytics & measurement
GA4, Search Console, conversions, events and consent setup — can you reliably see what the site delivers?
Web QA & trust
Broken features, outdated content, placeholders, language inconsistencies, visual issues and signs the site is not maintained.
Basic accessibility
Contrast, labels, semantic structure, keyboard access and other basic barriers visible in a web audit.
Visible security & WordPress signals
Obvious anomalies such as spam URLs or outdated public components. This is not a penetration test.
Competitors
We compare three relevant competitors: service structure, content coverage, user journey and search advantages.
Opportunities
We do not only look for errors. We highlight pages, content and optimisations that can bring better visits and enquiries.
04 / Deliverables
A report you can turn into a concrete plan.
The goal is not to show how many problems we can find. The goal is to separate important from unimportant and give you a document you can decide on.
Executive summary
The most important findings and opportunities explained without unnecessary technical language.
Visual findings
Screenshots, concrete URLs and examples so you can see the issue, not only read about it.
Priorities
Every finding gets a level: Critical, High, Medium or Low.
Impact labels
SEO, Conversion, Trust, Performance, Analytics, Accessibility, Security or Content.
Quick wins
Items that can be fixed relatively fast with meaningful impact.
0–30 / 30–90 day plan
What to do first, what next, and what can wait.
Competitor comparison
Three relevant competitors and practical differences worth considering.
30-minute findings review
We walk through the key points and answer questions about the audit.
05 / Sample finding
Not only “what”, but also “why”.
HIGH
An important service has no page capable of ranking
Impact: SEO / Conversion
The service is mentioned on the site, but there is no clear standalone landing page that matches user search intent.
Recommendation: build a dedicated service page with clear content, internal links and a CTA.
06 / Priorities
Not everything needs fixing at once.
Priority
What it means
What to do
Critical
Material risk or serious problem
Investigate / fix immediately
High
Clear SEO, conversion or reputation impact
First phase
Medium
Worthwhile improvement
After high-priority items
Low
Polish, housekeeping or minor issue
Group for later
07 / Process
How the audit works
Short onboarding
We learn the business model, main services, locations, website goals and what worries you most today.
Data collection
We analyse publicly available data and, when available, Google Analytics and Search Console.
Technical & manual review
We combine crawl and performance tools with a manual review of key pages, Google results and the user journey.
Prioritisation
Findings are filtered by importance and business impact. We do not bury you in items that do not change outcomes.
Report & roadmap
You receive a document with evidence, recommendations, quick wins and a work order.
Findings review
On a 30-minute call we cover the key points and answer your questions.
08 / Pricing
Audit from €790 + VAT
For a typical small or mid-size company, clinic or professional-services website, the audit starts at €790 + VAT.
Included: analysis, comparison with three relevant competitors, prioritised report, recommendations and a 30-minute findings review.
Larger, multilingual, multi-location or complex sites are scoped separately. For those, Advanced Audit starts from €1,500 + VAT.
Important: the audit price covers analysis and recommendations. Implementation, copywriting, development, content and fixes are not included unless separately agreed.
Request an audit09 / After the audit
The report is yours. What you do next is your call.
The audit does not assume Norvaris must implement the recommendations. You can implement them in-house, with your current partner, or with another vendor.
If you want, after the audit Norvaris can prepare a separate scope and proposal for the priorities worth executing — from technical SEO and new service pages to analytics, booking, conversion work or a full redesign.
On larger implementation projects, part or all of the audit fee can be credited toward the project, depending on scope.
10 / Why Norvaris
An audit is not an SEO-tool export.
Tools can surface a problem. They cannot decide how much it is worth to your business, what to do first, or whether something should be fixed at all.
Norvaris combines technical analysis, web development, UX, SEO and business context. The report does not end at “error found” — it ends in a decision: fix now, plan later, ignore, or treat it as an opportunity.
11 / Examples
What an audit can uncover
Google indexes pages it should not
Old attachment URLs, spam pages, outdated content or wrongly indexed versions can weaken search quality.
Important services lack SEO structure
The company offers a service but has no page that clearly answers what a potential client is searching for.
Traffic without measured enquiries
GA4 exists, but booking, forms or phone clicks are not defined as useful conversions.
Mobile path to contact is unnecessarily hard
Users have to search, scroll or jump between pages too much before taking the next step.
A redesign may not be needed
Sometimes the biggest result comes from fixing structure, content and measurement — without rebuilding the whole site.
FAQ
Common questions before you start
Is this the same as an SEO audit?
SEO is an important part of the service, but the audit is broader. We also look at UX, conversions, performance, content, analytics, web QA, local visibility and obvious technical risks.
How long does the audit take?
Scope depends on site size and complexity. After we see the site and goals, we define the timeline and exact scope before we start.
Do you need access to Google Analytics and Search Console?
Not required for a basic audit, but access enables deeper analysis of real traffic, queries and indexing issues. The report clearly states which data conclusions are based on.
Will you fix the problems you find?
Implementation is not included in the audit. If you want, after the review we can prepare a separate scope and proposal for selected priorities.
Do we have to hire Norvaris after the audit?
No. The report is yours and you can use it internally or with another vendor.
Does the audit guarantee better Google rankings?
No. The audit identifies problems and opportunities and recommends what to do. Results depend on implementation, competition, content quality and time.
Is this a security audit?
No. We may flag visible security or WordPress anomalies, but this is not a penetration test, forensic analysis or formal security certification.
Can you analyse a large or multilingual site?
Yes. For larger, multilingual, multi-location or complex sites we define an Advanced Audit with custom scope and pricing.
Next step
Before you invest in a new site or SEO, learn what actually needs doing.
Send us your website URL. We will review the scope and confirm whether the standard audit fits — or whether a custom analysis is needed.
Include your name, company, email, website URL and what you care about most (SEO, redesign, Google visibility, performance — or not sure yet).
- Reply within one business day
- English or Croatian
- No generic pitch deck